WHO is your brand?
What are you selling?
Your brand is more than just your logo. A logo for some companies is iconic, think Coca Cola, Nike, McDonalds. For many it is well thought out with many hours spent dwelling over colours, shapes and sizes. The finished result will sit on top of head note paper, websites and business cards to name a few. The reality is though that people buy from people, not from a logo.
Business owners often don’t see the value in brand image, as it costs money and adds no value to their product or service…. Right?! Wrong!
Brand Imaging makes an impression… And if done well, will be a good impression.
In this day and age many connections are made on-line. Think about it, how many times have you closed a page because you didn’t like the look of it? Or it didn’t appeal? Perhaps it had the product or service you were after, but the person looked a bit dodgy in their photo, or you couldn’t relate to the images they had put up.. it just wasn’t you.
I was once at an event, this chap drove in and I knew that I knew him, but I knew I had never met him….. my brain was in overload, nice guy, always smiling, good family man…. Ta-Dah! He was an old university friends husband - I had seen on Facebook!
How many times do you do this on your social media feeds? How many people or businesses that you follow feel like friends? Have a business you aspire to? Make you smile when you see their posts? Look at their imagery, look at their brand… its ‘speaking’ to you. You want to be part of it. How many potential customers want to be part of your business?
Why do we trust some and not others? Is it because they wear white socks with trainers? Is it because they have a bad handshake? Is it because they have a big smile that lights up their whole face? Does their business page make you want to be part of it? Does it ooze confidence? Until we meet someone in person, we never know 100% if we like them, so until then we have our online presence. Through good imagery you can build credibility AND trust.
YOU are your brand. YOU are your product. YOU are your service. Photography assets are KEY to show you off to your full awesomeness.
Think of all the social media posts and blogs you can write using at least 200 images! Boom! Sorted! Your OWN imagery, to build YOUR brand, to sell YOU to your potential clients.
Contact me today to book your rural photo session!
Love Letter To A Tree
My Rural Tribe